As a small business owner, capitalising on digital marketing is vital to your success. Without it, potential customers won’t know that you exist and can’t learn all about your brand. With digital marketing you can reach your target consumer online and convince them to buy your products or use your services much easier than traditional forms of marketing.
To get the most out of your digital marketing strategy, there are plenty of techniques you can implement, and in this post, we’ll go through the top 8 tips for your small business digital marketing strategy.
Animated Explainer Videos
Animated explainer videos are one of the most effective ways to appeal to your target consumer and convert them into customers. They use a variety of 2D and 3D graphic designs to tell compelling stories and highlight your brand’s products or services and how they work.
These types of videos can make the most mundane of topics more fun and interesting as it allows you to create a more engaging narrative than posting a bunch of boring still graphics. They also offer great value for money meaning that they often give you a better return on your investment as they lead to much higher conversion rates than many other pieces of content. Working with an animation agency, you can find the expertise to support you in creating 2D animation explainer videos.
SEO (Search Engine Optimisation)
You’ve likely already heard of SEO, but if you haven’t it’s essentially the process of refining your online presence so that your business can be found more easily on search engines such as Google.
Improving your search rankings can pay dividends for your small business. In fact, research has shown that businesses that appear on the first page accounts for 70% of organic click-throughs so it’s important that you implement a robust SEO strategy to remain competitive.
Animated Social Media Ads
Animated ads are one of the most popular types of content online, and there are plenty of reasons why – not only are they nice to look at, but they’re also engaging and can deliver lots of boring information in an effective way. And the best part? Social media users love them!
Animated ads on social media have been proven to be highly effective in getting click-throughs and driving conversions. In fact, a well-placed ad across your social media platforms can make it more likely for people to purchase your products and services.
Customer Testimonial Videos
Customer testimonials are a vital part of marketing for any business. They feature real people talking about your products and services and are considered one of the most effective types of digital marketing tactics.
The best thing about video testimonials is that they build trust and credibility for your business – people are much more likely to trust a company if someone like them recommends a business’s service or products. In fact, three quarters of consumers say that testimonials from customers make them trust a company more.
For testimonials to be effective, you should always consider using selfie view videos from customers as these are the most believable and relatable for your target audience.
Company Story Videos
Company story videos are a great way to capture the values of your brand. They can help to build brand awareness and increase traffic to your website by showing the human side of your business, which is what many consumers resonate with.
When consumers gain an insight to your brand, it makes them trust you more and allows you to set your business apart from your competitors.
Email Campaigns
Email marketing is one of the most effective strategies you can use as part of your digital marketing plan. Not only has it been proven to be incredibly effective in turning leads into paying customers, but it also has a better return on investment with the average order value of an email being almost 3x higher than social media.
Utilise Your Creative Content
Creative content generates 3x more leads than traditional marketing. If you want to attract more paying customers, you need to be using your creative content over a variety of platforms.
A recent study showed that over 50 percent of consumers preferred to get their information about a product or service from a variety of media as opposed to traditional advertisements. By using your content over a variety of platforms, you allow potential customers to choose how they see their content. For example, a business professional might prefer looking for websites on their laptop while a university student might prefer to get the same information from social media.
Utilising your creative content over a variety of channels therefore allows you to target different audiences. The more variety you have, the more potential customers you can reach.