Home Digital Marketing Why Social Media is an Important Hotspot for Marketing?

Why Social Media is an Important Hotspot for Marketing?

by Best Agencies

Let’s play a game! What do 4.2 billion people use? What is growing in usage by 288 million since last year? What do we turn to for entertainment, information and crucially for advertising?

That’s right – social media. We all know what it is.

Nowadays, a vast technological landscape is enabling users to create and share content to participate in social networking.

According to MarketingSherpa, 95% of online adults aged 18-34 are following a brand via social media.

This is why it is a hotspot for marketing. At Shape the Market, a Social Media Marketing Agency UK, we recognize the power behind social media marketing and it’s time you know why and how we can help.

Marketing through social media is extremely overwhelming. There’s a whole host of information, posting and trends you have to keep up with.

However, where all the platforms converge around a similar intention: to boost your brands awareness, drive users to your website and establish and maintain client relationships. This means that content is designed for audience engagement, content promotion and social sharing. However, building a client relationship is just as important and maintaining it through positive customer service.

According to Ambassador, 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. A Social Media Marketing Agency UK like Shape The Market ensures that your message is clear and effective, through creating custom images, generating Instagram stories and engaging with your followers.

After all, having a sustained and engaging social media presence is just as important as the content you post. Why social media? Surely having a website is enough? However, social media is one of the biggest drivers of purchase based traffic.

According to Facebook, 50 million small businesses use Facebook Pages to connect with their customers, of which 4 million pay for social media advertising, according to Forbes. It is therefore unsurprising that, according to The Drum, Facebook influenced 52% of consumers online and offline purchases. Instagram is the platform in which to gain followers and follower engagement.

According to Hootsuite, the top brands on Instagram see a follower engagement rate of 4.21%, 58 times higher than Facebook and 120 times higher than Twitter. Through a layered marketing approach, Shape the Market pledges that all your bases are covered through data visualizations, free ad spend and monthly reporting.

However, this is not to write Twitter off entirely as it has seen a recent evolution to becoming the platform with which to vent frustration or questions. According to Lithium, 78% of people who complain to a brand on Twitter, expect a response within an hour.

YouTube, according to ReelSeo, has received 40-billion views for branded content. Well what does all this mean? Effectively, social media is commercially the way to generate awareness and keep in touch with your consumers.

There is much to keep track of. It is why at Shape the Market, as a Social Media Marketing Agency UK, we offer a tailored plan through monthly competitions, follower vetting and retargeting to ensure you get the results that you deserve.


Well, being a team of marketing experts, we found that an experienced Digital marketing consultant in London can surely help you with your social media marketing planning.

Moreover, you can get the maximum engagement with the most popular social media platforms to enhance your brand’s presence out there.

So, it all ends here and we hope you have a clear vision on using social media marketing for your business.

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