Marketing can seem overwhelming and you can end up feeling like you’re at sea with all of the different options, choices and terms that are thrown around in the marketing world. There are ways to reach your audience including dir.page and reach further through different channels. Of course, you want to know how to have the most impact – that’s the goal of marketing. It’s easy to be at a bit of loss, so here’s where to start.
5 top tips to market your small business
Marketing is the thing you need to be on top of to succeed, which is why it’s so important. Marketing is ‘just’ promotion, so how and where do you promote your product or service? You want to reach people and encourage them to take action from what they see, so, how do we make people see you? Like this.
1) SEO
SEO services get your brand better search engine rankings and more traffic in order to generate more business. There are three branches that SEO services deal with, which are on-page, off-page and technical SEO.
Agencies use research and SEO tools to identify which key words and phrases to use in your content, and then put these into place, resulting in you placing higher and higher in search results, and generating more traffic and engagement as a result. SEO services make the most of their skills and experience to maximise the benefit of this clever strategy.
If you are interested in SEO services then looking at working with an SEO freelancer is a great way to get the expertise you require at the fraction of the cost of an SEO agency.
2) Paid Social
Brands pay money to various social media sites in exchange for sharing their content with a designated target audience. The content can be original content that gets boosted, or specifically targeted adverts for the audience. The target audience is chosen as those likely to be interested, which contributes to success. This makes choosing the content, timing and audience key factors in the success of paid social advertising.
It’s a great way to improve your social media following, and also generate more traffic, but you have to be ready for it to know what to do with that traffic. It needs to be a worthwhile investment and balancing the right investment vs the return is critical.
3) Affiliate Marketing
Affiliate marketing centres around using your platform to share and promote a product or service, for which you then receive a portion of the profit from every sale you’ve generated.
This is dependent on your following, so you have to have content that encourages a sizable following enough for it to be worthwhile, first of all. It also has to be the right platform, the right target audience, and then the right kind of pitch. The follower clicks a link, then you hope the click converts into a sale.
Success is possible, but time and commitment are necessary in bulk to make it into a viable business strategy.
4) Pay Per Click
The provider offers space and position for an advert, and then you pay each time it is clicked on. Essentially, this means you’re buying the traffic, rather than the advertising space as you might in other methods. By putting paid adverts on search engine results pages (SERPs), you drive targeted traffic to the website, in a similar way to fellow digital marketing strategy, SEO services. Search engine marketing (SEM) makes use of keywords to identify which users to show which adverts, essentially SEO services.
With the way that advertising works nowadays, research indicates that adverts that bother us out of context aren’t going to meet with much success – adverts that are there when we’re looking for something specific are the ones that are going to succeed. This is the foundation of PPC.
5) Organic Social
This covers any social media activities that don’t involve paid promotion or are influenced by advertising funds.
Your brand’s presence on social media is important in a number of ways. Firstly, it contributes to building and securing your brand image. It also generates an audience following, which additionally gives you the chance to interact and build relationships. IT provides an opportunity to generate new customers as well as support and nurture existing ones. This is central to the public feeling towards the brand, which links strongly to brand success. Today, brands have to be more than just what they sell.
Social media provides free, international tools to build community, interact with the following and you can incorporate SEO services into your use to maximise your success too.
Conclusion
These five tips are how to market your business, although some are more appropriate than others depending on your brand’s situation. It’s worth noting the recurring appearance of SEO services throughout, which means you know where to focus… You’ll see results if you do it right!