An Active Lifestyle Destination
North Devon is one of the most exciting regions in England for outdoor sport. Its Atlantic beaches at Croyde, Saunton and Woolacombe attract surfers from across Europe, the Tarka Trail offers miles of traffic-free cycling, and the South West Coast Path and Exmoor provide world-class walking, running and climbing. Community football, rugby, golf and tennis clubs add to the thriving sports scene.
With so many opportunities to get active, it is no surprise that the region has an excellent selection of sports equipment stores. From independent surf shops founded by local enthusiasts to national retailers offering great value, this guide highlights ten of the best sports equipment stores in North Devon.
What Makes a Great Sports Store
The best sports retailers combine quality products with expert advice. Staff who participate in the sports they sell can recommend the right equipment, sizing and technique. Look for stores that offer fitting services, repairs, rentals and after-sales support. Many independent shops also act as community hubs, organising events and sharing local knowledge.
The Top 10 Sports Equipment Stores in North Devon
1. Saltrock
Founded in North Devon, Saltrock has grown from its surfing roots into a well-known lifestyle and surfwear brand. Its Braunton store remains a favourite for clothing, accessories and beachwear inspired by the region's surf culture.
2. Tiki Surf
Tiki Surf is a Braunton-based surf brand and retailer with a long heritage in the local surfing community. It offers surfboards, wetsuits, accessories and expert advice for surfers of all abilities.
3. Sports Direct
As one of the UK's largest sports retailers, Sports Direct offers affordable footwear, clothing and equipment for football, running, fitness and more. Its Barnstaple presence makes it a convenient option for everyday sports needs.
4. Biped Cycles
Located in Braunton, Biped Cycles is a respected independent bike shop offering road, mountain and electric bikes, along with servicing and repairs. Its location near the Tarka Trail makes it ideal for cyclists exploring the area.
5. Surfing Croyde Bay
Offering surf hire, lessons and equipment sales, Surfing Croyde Bay caters to beginners and experienced surfers visiting one of the most popular surf beaches in the country.
6. Tarka Trail Cycle Hire
Based in Barnstaple, Tarka Trail Cycle Hire provides bike rental along with accessories for exploring the famous trail. It is perfect for visitors and families who want to cycle without bringing their own bikes.
7. Decathlon
Although not located in North Devon itself, Decathlon's extensive range of affordable equipment for camping, water sports, cycling and fitness is widely used by local residents through its South West stores and online service.
8. Mountain Warehouse
Mountain Warehouse offers affordable outdoor clothing, walking boots and camping equipment. It is ideal for hikers exploring Exmoor and the South West Coast Path.
9. North Devon Golf Shops
The pro shops at clubs such as Royal North Devon and Saunton offer golf equipment, club fitting and expert advice from PGA professionals, making them excellent destinations for golfers.
10. Walking and Outdoor Specialists
Independent outdoor retailers across Barnstaple, Lynton and South Molton provide specialist walking gear, navigation equipment and advice on local routes, catering to hikers and adventurers exploring North Devon's landscapes.
Trends in Sports Retail
Sustainability is a significant trend, particularly within surf culture. Many North Devon brands and retailers are embracing recycled materials, eco-friendly wetsuits and repair services that extend product life. Second-hand and rental options are also growing, helping people try new sports without large upfront costs.
Electric bikes have surged in popularity, making hilly North Devon routes more accessible to a wider range of riders. Independent stores are responding with e-bike sales, servicing and hire. Online shopping continues to grow, but local stores remain valued for expert advice, fitting services and community connections.
Tips for Buying Sports Equipment
Seek expert advice before investing in specialist equipment, especially for surfing, cycling and golf, where correct sizing and fit are crucial. Consider renting or buying second-hand if you are new to a sport. Look out for end-of-season sales, which often offer excellent value. Supporting independent local retailers also helps sustain the region's vibrant sporting community.
For surfers, wetsuit thickness matters more than many beginners realise. The Atlantic water around North Devon stays cool for much of the year, so a thicker winter suit with boots, gloves and a hood can extend your season considerably. Local shop staff can advise on the right combination for the time of year and your planned sessions.
Conclusion
North Devon's sports equipment stores reflect the region's passion for outdoor adventure. From iconic surf brands born in Braunton to trusted cycle shops and value-focused national retailers, there is something for every sport and every budget. Whether you are catching your first wave at Croyde or cycling the Tarka Trail, these stores will help you get equipped and enjoy everything North Devon has to offer.
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