Ice Cream and the Wyre Forest Summer
On a warm afternoon, the riverside at Bewdley and the canal basins of Stourport-on-Severn fill with families, walkers and day trippers, many clutching a cone. Ice cream is part of the district's summer ritual, whether enjoyed after a woodland walk, a steam train journey on the Severn Valley Railway or a visit to one of the area's family attractions.
Wyre Forest benefits from Worcestershire's farming heritage, and locally made ice cream using fresh milk and cream from nearby dairies has become increasingly popular. At the same time, a range of premium British and international brands are widely available in shops and supermarkets across the district.
What Makes Great Ice Cream
Quality ice cream starts with fresh dairy, real ingredients and careful churning that creates a smooth, creamy texture. Artisan makers often use less air, resulting in a denser, richer product. Natural flavourings, seasonal fruit and imaginative combinations distinguish the best from the rest, while dairy-free options now allow everyone to join in.
The Top 10 Ice Cream Brands and Parlours in Wyre Forest
1. Mrs Chill's Ice Cream Parlour
Mrs Chill's Ice Cream Parlour on Load Street in Bewdley is a much-loved local destination. Offering more than thirty flavours, including dairy-free options and even ice cream for dogs, it is a must-visit for anyone strolling along the riverside on a sunny day.
2. Marshfield Farm
Marshfield Farm produces organic ice cream using milk from its own herd. Its creamy, generously flavoured tubs are stocked by parlours and farm shops, including Mrs Chill's in Bewdley, and it is well known for its commitment to organic farming.
3. Churchfields Farm
Churchfields Farm near Droitwich makes luxury farmhouse ice cream using milk from a local dairy. As a Worcestershire producer, it offers a genuine taste of the county and is a favourite with those who prefer to buy local.
4. Bennetts Ice Cream
Bennetts Ice Cream is an artisan manufacturer based at Manor Farm that supplies a variety of venues. Its handcrafted approach and range of flavours make it a popular choice for cafés, attractions and events in the region.
5. Bear's Great Escapes
Bear's Great Escapes serves locally made ice cream from distinctive mobile cow-print trikes across Worcestershire. It is a charming addition to weddings, fêtes and community events, and a fun surprise for children and adults alike.
6. Jude's
Jude's is a British ice cream brand from Hampshire known for inventive flavours and a commitment to sustainability. Its tubs are widely available in supermarkets in the district, offering a premium treat to enjoy at home.
7. Mackie's of Scotland
Mackie's of Scotland is a family-owned farm business producing ice cream from its own dairy herd. Its classic Traditional flavour is admired for its simple, creamy taste, and the brand has built a strong following across the UK.
8. Kelly's of Cornwall
Kelly's of Cornwall brings the taste of the West Country to freezers nationwide with its rich Cornish ice cream made with clotted cream. Its indulgent texture makes it a firm favourite for family desserts.
9. Ben and Jerry's
Ben and Jerry's is famous for chunky, playful flavours packed with cookie dough, brownies and swirls. Its tubs are a staple in Wyre Forest supermarkets and convenience stores, and its vegan range caters to plant-based customers.
10. Magnum
Magnum is one of the best-known ice cream bars in the UK, with a thick chocolate shell and smooth ice cream inside. It is a go-to choice for a quick indulgent treat from local shops and petrol station forecourts on a hot day.
Where to Enjoy Ice Cream in the District
Bewdley's riverside is perhaps the most iconic spot, with views of Thomas Telford's elegant bridge. Stourport-on-Severn's riverside meadows and canal basins offer another lovely setting, especially during summer events. Many visitors also enjoy ice cream as part of a day at family attractions near Bewdley or during trips on the heritage railway. Farm shops across the wider Worcestershire countryside often stock locally made tubs to take home.
Ice Cream Trends in 2026
Demand for dairy-free and vegan ice cream continues to grow, with oat, coconut and almond bases improving in taste and texture. Gelato and soft-serve concepts are appearing in more town centres, and seasonal flavours using British fruit, such as strawberries, damsons and blackcurrants, are proving popular. Consumers are also paying closer attention to provenance, favouring farm-made ice cream and brands with strong environmental credentials. Reduced-sugar options and smaller portion formats cater to those watching their intake.
Choosing Ice Cream for Events
For weddings, parties and corporate events, mobile ice cream vendors and local makers offer a memorable alternative to traditional desserts. Consider guest numbers, dietary requirements and whether the event is indoors or outdoors. Booking early is essential during the summer season, when demand for mobile vendors peaks.
Supporting Local Producers
Buying ice cream from Worcestershire farms and independent parlours supports local agriculture, jobs and tourism. It also reduces food miles and often means fresher ingredients. Next time you are shopping, look out for locally made tubs alongside the familiar national brands.
Conclusion
From the riverside charm of Mrs Chill's in Bewdley to farmhouse makers like Churchfields Farm and Marshfield Farm, and beloved national names such as Jude's, Mackie's and Kelly's of Cornwall, Wyre Forest offers ice cream for every taste. Whether you are enjoying a cone by the Severn or scooping a tub at home in Kidderminster, there is always a delicious reason to treat yourself.
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