Woking's Love Affair with Ice Cream
There is something about a warm Surrey afternoon that makes ice cream irresistible. Families enjoy cones by the Basingstoke Canal, children queue for treats after a day at Woking Park and the Pool in the Park, and friends gather at dessert parlours in the town centre for sundaes and waffles. Supermarkets and convenience stores across the borough also stock an impressive range of tubs and lollies, meaning great ice cream is never far away.
The UK ice cream market has evolved significantly in recent years. Premium, artisan and plant-based options have grown rapidly, while classic brands continue to innovate with new flavours and formats. This guide explores ten of the best ice cream brands available to Woking residents, covering everything from luxury tubs to dessert shop experiences.
1. Ben & Jerry's
Ben & Jerry's is famous for its chunky, indulgent flavours packed with cookie dough, brownie pieces and swirls of caramel. Favourites such as Cookie Dough and Phish Food are a staple in Woking freezers. The brand has also expanded its non-dairy range, offering plant-based versions of many classic flavours. Its commitment to social causes and fairtrade ingredients adds to its appeal.
2. Häagen-Dazs
Häagen-Dazs is synonymous with premium, dense and creamy ice cream made with a short list of quality ingredients. Flavours such as Belgian Chocolate, Salted Caramel and Vanilla are timeless choices for dinner parties or treating yourself. Its minis and stick bars also make it easy to enjoy luxury on the go.
3. Magnum
Magnum revolutionised the ice cream bar with its thick Belgian chocolate shell and smooth vanilla centre. Today its range includes double-dipped bars, tubs and limited-edition flavours. Magnum remains one of the most popular impulse purchases at Woking convenience stores and petrol stations throughout summer.
4. Carte D'Or
Carte D'Or is a family favourite for dessert time, offering large tubs of smooth ice cream and sorbet at an accessible price. Its classic vanilla pairs perfectly with crumbles and puddings, making it a regular addition to Sunday lunches across Surrey households.
5. Jude's
Jude's is a Hampshire-based ice cream maker, making it one of the most local premium brands for Woking customers. It is known for creamy flavours such as Salted Caramel and Vanilla, as well as an extensive range of dairy-free options. Jude's has also focused strongly on sustainability, making it a favourite among environmentally conscious shoppers.
6. Mackie's of Scotland
Mackie's is a family-run Scottish farm business that produces ice cream using milk from its own herd. Its Traditional flavour is loved for its fresh, creamy simplicity. The company's use of renewable energy on its farm reflects a genuine commitment to sustainability.
7. Kelly's of Cornwall
Kelly's of Cornwall brings the taste of the seaside to Woking with its rich Cornish clotted cream ice cream. It evokes memories of summer holidays in the West Country and offers flavours such as Cornish Vanilla and Honeycomb. It is a popular choice for traditional desserts and family treats.
8. Kaspa's Desserts
Kaspa's is a dessert parlour chain known for gelato, sundaes, waffles, crepes and milkshakes served in a stylish, family-friendly setting. For Woking families and groups of friends, dessert parlours like Kaspa's offer an experience rather than just a product, with customisable creations and late opening hours.
9. Creams Cafe
Creams Cafe offers Italian-style gelato alongside waffles, cookie dough, sundaes and shakes. Its relaxed atmosphere and extensive menu make it a popular destination for teenagers, families and anyone with a sweet tooth. Creams has helped popularise the dessert parlour concept across UK towns.
10. Northern Bloc
Northern Bloc is a British brand that produces plant-based and dairy ice cream with a focus on natural ingredients and sustainability. Its creative flavours and clean ingredient lists have earned it a loyal following among health-aware and vegan consumers who refuse to compromise on taste.
Trends in the Ice Cream Market
Plant-based ice cream is one of the fastest-growing segments, made from oat, coconut, almond and pea proteins. Premiumisation continues, with consumers willing to pay more for quality ingredients, local provenance and unusual flavours. Lower-sugar and high-protein ice creams appeal to fitness-conscious customers, while dessert parlours offer social experiences that go far beyond a simple scoop.
Sustainability is also influencing choices. Brands are reducing plastic packaging, sourcing ethically and using renewable energy. Woking shoppers are increasingly aware of these credentials when choosing what to buy.
How to Choose the Perfect Ice Cream
Consider the occasion. Rich, premium tubs are ideal for dinner parties, while family-size tubs suit everyday desserts. Check ingredient lists if you prefer natural products or have dietary requirements. For plant-based options, try a few brands, as textures vary considerably depending on the base ingredient. And for a special outing, a dessert parlour offers a treat the whole family can enjoy together.
Storage and Serving Tips
Keep ice cream at a consistent temperature to avoid ice crystals forming. Let premium tubs soften for a few minutes before serving to bring out the full flavour. Pair ice cream with seasonal fruit, warm puddings or a drizzle of sauce to elevate simple desserts.
Conclusion
Woking residents are spoiled for choice when it comes to ice cream. From globally loved brands and indulgent chocolate bars to British farmhouse producers and lively dessert parlours, there is a perfect scoop for every taste and occasion. Next time the sun shines over Woking Park, you will know exactly where to turn for a delicious treat.
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