Top 10 Best Home Decor Brands in South Hams

The Distinctive Style of South Hams Homes

Interiors in South Hams reflect the landscape that surrounds them. Along the coast in Salcombe, Thurlestone and Dartmouth, homes embrace soft blues, sandy neutrals and natural textures inspired by the sea. Inland, farmhouses and cottages around Modbury, South Brent and Dartington lean towards warm, rustic country style with exposed beams, slate floors and wood-burning stoves. Totnes, with its artistic and eco-conscious community, champions handmade, sustainable and vintage pieces.

Whatever your style, the right decor brands can help you create a home that feels rooted in its surroundings. The brands below are popular with South Hams homeowners and holiday let owners for their quality, design credentials and suitability for coastal and country living.

How We Chose These Brands

We considered design quality, durability, sustainability credentials, value for money and how well each brand suits the character of South Hams properties. We also favoured British and South West brands where possible, reflecting the strong local preference for supporting regional makers.

The Top 10 Home Decor Brands for South Hams Homes

1. Farrow and Ball

Founded in Dorset, Farrow and Ball is synonymous with rich, characterful paint colours. Its muted greens, greys and blues pair beautifully with the soft coastal light of South Hams, and its eco-friendly water-based formulations suit older properties.

2. Dartington Crystal

Made in Devon, Dartington Crystal is a proud local name in glassware. Its vases, decanters and tableware bring a touch of regional craftsmanship to dining tables across the county and make treasured gifts.

3. Neptune

Neptune designs timeless furniture, kitchens and accessories built to last. Its relaxed, classic aesthetic works equally well in a Salcombe townhouse or a farmhouse kitchen near Kingsbridge.

4. The White Company

The White Company specialises in elegant bedding, towels and home accessories in calm, light palettes. It is a favourite among holiday let owners who want guests to experience hotel-quality comfort.

5. Seasalt Cornwall

Born just across the Tamar, Seasalt Cornwall brings its artist-inspired prints to homeware, including cushions, ceramics and textiles. Its maritime motifs feel right at home along the South Devon coast.

6. Joules

Joules is known for cheerful, distinctly British designs. Its homeware range of bedding, rugs and kitchen accessories adds colour and personality, and its relaxed country style is popular in family homes.

7. Emma Bridgewater

Handmade pottery from Emma Bridgewater has become a modern classic in British kitchens. Its spongeware mugs and dishes suit cottage dressers and farmhouse tables throughout South Hams.

8. Cox and Cox

Cox and Cox offers carefully curated lighting, mirrors and decorative accessories with a contemporary twist. It is ideal for homeowners who want to add statement pieces without losing a natural, understated feel.

9. Loaf

Loaf is celebrated for its laid-back, comfortable sofas and beds. Its relaxed approach to design suits the slower pace of coastal life and suits open-plan living spaces in modern barn conversions.

10. Little Greene

Little Greene is a British paint and wallpaper company with collections developed alongside heritage organisations. Its historically accurate colours make it a superb choice for listed buildings and period cottages in towns like Totnes and Dartmouth.

Interior Design Trends in South Hams

Several trends stand out across the district. Natural materials such as linen, jute, oak and stone are in high demand, echoing the landscape outside. Sustainable decor, including reclaimed furniture, vintage finds and low-impact paints, aligns with the strong environmental values of the area. Coastal colour palettes continue to evolve beyond classic navy and white towards sage, sand and soft clay tones. Holiday let owners are also investing in design-led interiors, recognising that beautiful, photogenic spaces attract more bookings.

Supporting Local Makers

Alongside national brands, South Hams is home to many talented independent artists, potters, weavers and furniture makers. Market days in Totnes and Kingsbridge, local galleries and craft fairs are excellent places to discover one-of-a-kind pieces. Combining a few signature handmade items with quality brand furniture creates interiors that feel personal and authentic.

Tips for Decorating Coastal and Country Homes

Choose fabrics and finishes that cope with humidity and salt air. Use breathable paints in older stone and cob buildings to prevent damp. Embrace natural light with pale walls and mirrors, especially in north-facing cottages. Layer textures rather than adding clutter, and draw inspiration from the colours of the estuaries, beaches and hedgerows nearby.

Decorating Holiday Lets for Maximum Appeal

For holiday let owners, interior design is a commercial decision as much as a personal one. Guests browsing booking platforms are drawn to bright, uncluttered spaces with a clear sense of place. Durable, washable fabrics, quality bedding and practical storage for wetsuits, walking boots and beach gear make a real difference to guest satisfaction. A few carefully chosen local touches, such as Devon-made glassware, pottery from regional makers or artwork inspired by the estuaries, help create memorable stays. Investing in timeless rather than trend-driven pieces also reduces replacement costs and keeps properties looking fresh season after season.

Conclusion

Decorating a home in South Hams is an opportunity to celebrate one of England's most inspiring landscapes. From Devon-made Dartington Crystal to heritage paints by Farrow and Ball and Little Greene, these ten brands help homeowners create spaces that are stylish, comfortable and perfectly suited to coastal and country life.