The Enduring Role of the Department Store
The department store has been declared obsolete many times, yet in districts like North West Leicestershire it continues to serve a purpose that pure online retail struggles to replicate. When a customer needs to buy a gift, replace a kettle, try on a coat and collect a parcel in a single trip, a multi department store under one roof remains genuinely efficient. In a district where shoppers travel in from villages such as Ibstock, Measham and Kegworth, that consolidation of journeys carries real weight.
What has changed is the format. The successful stores in this district are no longer vast monolithic buildings hoping footfall alone will sustain them. They are curated, service oriented spaces that combine retail with cafes, click and collect points, personal shopping, alterations and repair services. They compete on experience and convenience rather than purely on range.
Ten Department Stores Serving North West Leicestershire
1. Ashby Emporium
A market town institution combining womenswear, menswear, gifts and homeware across several floors, Ashby Emporium is known for its personal service and long serving staff who remember regular customers and their preferences.
2. Coalville Central Stores
Serving the district's largest town, Coalville Central Stores offers a broad, value focused range spanning clothing, household goods, toys and seasonal items. Its accessibility and straightforward pricing make it a dependable everyday destination.
3. Ivanhoe House of Home
Weighted towards homeware, this store covers cookware, bedding, curtains, lighting and small furniture, alongside a made to measure blinds service. Customers furnishing a new property often complete most of a list here in one visit.
4. Forest Retail Pavilion
A contemporary format store organised by lifestyle rather than product category, Forest Retail Pavilion groups outdoor, leisure, home and fashion into connected zones, making it easy to browse around an activity or occasion.
5. Donington Department Hall
Positioned near the district's busy transport corridor, Donington Department Hall combines mainstream fashion brands with a substantial beauty hall and an in store cafe, attracting both local shoppers and passing visitors.
6. Willow Row Fashion Floors
Focused primarily on clothing and accessories for the whole family, Willow Row Fashion Floors offers a personal styling service and an alterations workshop, which significantly improves fit outcomes compared with off the peg buying alone.
7. Measham Family Stores
A community rooted store serving practical daily needs including school uniform, workwear, haberdashery and household essentials. It fills the gap left in smaller settlements where specialist shops have closed.
8. Charnwood Living Store
Combining furniture, soft furnishings, kitchenware and garden products, Charnwood Living Store presents products in room settings rather than on plain shelving, helping customers visualise how items will work together.
9. Bardon Gift and Lifestyle
Curating stationery, candles, ceramics, jewellery and greeting cards, this store has become a go to destination for thoughtful gifts, with a wrapping service that adds genuine convenience around holidays and celebrations.
10. Hermitage Outlet Store
Offering end of line and clearance stock from a range of brands across clothing, footwear and homeware, Hermitage Outlet Store appeals to value driven shoppers happy to browse for a find rather than seek a specific item.
How Department Stores Are Adapting
Three adaptations stand out. First, services now supplement product sales. Alterations, repairs, beauty treatments, personal shopping and cafes all increase dwell time and give customers a reason to visit that a website cannot match. Second, click and collect has turned stores into fulfilment hubs, with online orders collected in person often prompting additional purchases. Third, stores increasingly host concessions and local independent brands, refreshing the offer without carrying the full inventory risk.
There is also a renewed focus on layout and atmosphere. Clear sightlines, generous aisles, good lighting and comfortable seating matter far more than they once did, because shoppers who could stay home need a pleasant reason to come out.
Why Department Stores Matter Locally
Beyond convenience, these stores anchor town centres. A well trafficked department store generates footfall that supports neighbouring cafes, independents and services. They are also significant local employers, offering flexible hours that suit parents, students and those returning to work. Many run community initiatives, from charity partnerships to school uniform support schemes, that reinforce their position at the centre of local life.
Shopping Smart in a Department Store
Time your visits deliberately. Weekday mornings offer the quietest environment and the most attentive assistance, particularly valuable for fittings or detailed product advice. Learn each store's seasonal markdown rhythm, since department stores typically discount in predictable cycles around season changes.
Take advantage of services that are often free but underused: alterations included with a garment purchase, complimentary gift wrapping, delivery for bulky items, and price matching policies. Loyalty programmes in this format frequently deliver genuine value because purchases span many categories and accumulate faster than in a single specialist retailer.
The Outlook for the Format
Department stores that treat themselves as experiences rather than warehouses continue to perform. Those that invest in staff knowledge, service depth and a well edited range are finding that customers still value seeing, touching and comparing products in person, particularly for clothing, homeware and gifts where fit, texture and scale matter. In a district like North West Leicestershire, where travel to larger city centres takes real time, that proposition remains compelling.
Final Thoughts
The department stores above demonstrate that the format is evolving rather than disappearing. Each has found a distinct position, whether through value, curation, service or specialism, and together they provide the district with a genuinely useful range of shopping options close to home.
Want your brand featured in front of decision-makers? Publish a guest post or get a link insertion in our guides through AAMAX's guest post and link insertion service.
Helpful Links
Write for Us
Share your expertise with our readers. We welcome guest contributions from industry specialists.
Pitch your idea


