Top 10 Best Car Dealerships in South Holland

The Car Market in South Holland

Although South Holland has excellent public transport and cycling infrastructure, cars remain essential for many families and businesses, especially in suburban and rural areas such as the Westland, Hoeksche Waard, and Alblasserwaard. The province's car market is increasingly shaped by the shift to electric vehicles, supported by generous charging infrastructure and environmental zones in cities like Rotterdam and The Hague.

Car dealerships in the region range from large multi-brand dealer groups to exclusive premium showrooms and direct-to-consumer electric brands. Here are ten dealerships and dealer groups that stand out for choice, service, and reputation.

The Top 10 Car Dealerships in South Holland

1. Louwman

Louwman is one of the largest automotive groups in the Netherlands, importing and selling brands such as Toyota, Lexus, and others. Its strong presence in the region is complemented by the famous Louwman Museum in The Hague, home to one of the world's finest collections of historic cars.

2. Wittebrug

Wittebrug is a well-established dealer group in The Hague region, representing several premium and mainstream brands. It is known for its professional service, extensive showrooms, and long history in the local market.

3. Van Mossel

Van Mossel is one of the largest dealer groups in the Benelux, with locations throughout the Netherlands including South Holland. It offers a broad range of brands, used cars, leasing, and after-sales services under one roof.

4. Hedin Automotive

Hedin Automotive is an international dealer group that has expanded significantly in the Netherlands. It represents multiple brands and focuses on customer experience and electric mobility, with showrooms in and around the major cities.

5. Pon Dealer

Pon Dealer represents Volkswagen Group brands such as Volkswagen, Audi, Skoda, and SEAT. As part of Pon, the official importer of these brands, it offers reliable sales and service with strong brand expertise.

6. Tesla

Tesla operates showrooms and service centres in the Netherlands, making it easy for South Holland residents to test drive and purchase its electric vehicles. Its direct sales model, online ordering, and extensive fast-charging network have made it a major player in the Dutch EV market.

7. Stern

Stern is a Dutch mobility group with dealerships for various brands, along with leasing and rental services. Its broad offering appeals to both private buyers and business customers seeking fleet solutions.

8. Broekhuis

Broekhuis is a large Dutch dealer group representing many brands. It is known for its large stock of new and used cars, competitive offers, and comprehensive maintenance services.

9. Premium Brand Showrooms

South Holland is home to official showrooms for premium brands such as BMW, Mercedes-Benz, Volvo, and Porsche, located in areas around Rotterdam, The Hague, and Leiden. These dealerships offer tailored buying experiences, certified used cars, and high-end service.

10. Certified Used Car Specialists

Used car specialists with BOVAG membership provide assurance through warranties and inspection standards. BOVAG-affiliated dealers across the province are a reliable choice for buyers seeking quality pre-owned vehicles at attractive prices.

Trends in Car Retail

Electric vehicles are rapidly increasing their market share in the Netherlands, supported by tax incentives and a dense charging network. Dealerships are adapting by expanding EV showrooms, offering home charging installations, and training staff in electric technology. Online sales and home delivery are also growing, while private leasing has become a popular alternative to buying.

The agency model, where manufacturers set prices and dealers act as agents, is changing how customers negotiate and purchase new cars.

How to Choose a Car Dealership

• Look for BOVAG membership and official brand certification
• Compare warranties, maintenance packages, and financing options
• Test drive multiple models, especially when switching to electric
• Ask about trade-in values and delivery times
• Read customer reviews about after-sales service

Buying a Car as a Newcomer

For expats arriving in South Holland, buying a car involves a few specific steps. Vehicles in the Netherlands are registered with the RDW, and ownership is linked to the buyer's citizen service number. Buyers need a valid driving licence recognised in the Netherlands, and many nationalities must exchange their foreign licence within a set period after registering in the country.

Costs extend beyond the purchase price. Road tax, known as motorrijtuigenbelasting, depends on the vehicle's weight, fuel type, and the province of residence. Insurance is mandatory, and premiums vary based on driving history and location, with city addresses in Rotterdam and The Hague often costing more than rural areas. Parking permits in city centres can also involve waiting lists and fees.

Many newcomers choose private lease as a convenient alternative. A fixed monthly fee covers the car, insurance, maintenance, and road tax, offering predictable costs without a large upfront investment. Several dealer groups in the province offer private lease packages, and these are particularly attractive for electric vehicles. Whichever route you choose, working with a reputable dealership ensures proper paperwork, clear warranties, and dependable after-sales care throughout ownership.

Conclusion

South Holland offers a rich choice of car dealerships, from large groups like Louwman and Van Mossel to electric pioneers like Tesla. By focusing on trusted certifications, transparent pricing, and strong after-sales support, buyers can find the right vehicle and dealership for their needs.